AUTHENTIC, INC.
Authentic, Inc. is a premier custom home builder in Big Sky, Montana, specializing in luxury residences that blend meticulous craftsmanship with the region’s natural beauty. With a vertically integrated model that includes dedicated divisions for excavation, steel, concrete, roofing, building, and trucking, Authentic, Inc. offers a uniquely comprehensive approach to high-end construction.
Beland Studio was commissioned to build their entire digital brand from the ground up, a project encompassing both a complete website design and the creation of all media assets. Our team traveled to Montana to capture every stage of their operation—from the precision work in their machining workshops and trucking maintenance garages to the complex logistics of material transport, on-site excavation, and the full construction cycle, right through to the finished luxury builds.
To reflect their ethos as “relationship builders,” our media production included professional portraits of their team and dynamic reportage of their divisions in action, telling the complete story of the Authentic brand.
A comprehensive video strategy was central to this project. We produced detailed video documentation of each property, serving the dual purpose of providing transparent progress updates to current homeowners and showcasing the meticulous build process to prospective clients. Our reportage extended to coverage of each specialized division, capturing the immense effort and craftsmanship that underpins every build. Ultimately, this extensive video library was leveraged to create key digital assets, including an immersive company showreel and dynamic video headers for each page of the new website. These elements serve as a powerful differentiator, setting the Authentic brand apart in a traditionally photo-centric market.
